AN IMAGE TO STAND OUT ON THE SHELF
In the vast ocean of brands competing in supermarkets, even the best product ranges can sometimes go unnoticed. Our client, BADU, faced this challenge.
Their extensive product range deserved more than just being on the shelves; it needed to stand out and unify under a single brand.
WE STUDIED BADU’S CONSUMERS
At Guaza, we didn’t just listen; we immersed ourselves in the essence of BADU, visiting their factory, tasting their products, and understanding the consumer journey in the supermarket. With a deep understanding of every aspect of the process, from creation to the final consumer, we began our work.
Although BADU already had a name, our goal was to make their products have an even greater impact. We worked closely with the client to infuse each product with new vitality and cohesion, making the BADU brand irresistible, even inside a freezer.
DESIGNING THE PERSONALITY OF EACH PRODUCT
From revitalizing the logo to designing the main packaging and all its applications, every detail was meticulously considered. We tackled a wide range of products, from cookies and pizzas to water bread and waffles, giving
each one a unique personality while maintaining brand consistency that tied them all together. At Guaza, we transformed BADU’s vision into a vibrant and appealing reality that stands out on supermarket shelves.
