We’re the
Creative
Strategy Noagency

About Us?

We don’t wish you luck. We design your luck, together.

Alvaro Guatemala (Gua) and Hugo Zambrana (Za) founded GUAZA in 2005. The word “guasa” means luck*, and that’s what GuaZa brings to their brands through strategy, design thinking, and creativity*.

If you’re looking for a lucky strike for your brand,

you found the right amulet.

What do we do?

Good luck doesn’t exist, we design it.

We design brands with soul and personality through collaborative, human-centered, processes.

Brand

STRATEGY

It allows us to analyze step by step each wish you want to realize in the growth of your brand, ensuring that you achieve your objectives through a creative and quality explosion.

Don’t walk under the ladder, let’s climb it. With the right brand strategy, you’ll get to the top, one brand goal at a time.

Brand

DESIGN

To be a winner you must look the part. GuaZa designs winning brand identities that unify.

Creative

MESSAGING & DESIGN

Like a pot of gold at the end of the rainbow, creative messaging and design attract new consumers to your brand.We work to convey your brand’s messaging in the most memorable way that resonates with your audience.

There’s a pot of gold at the end of the brand journey.

Internal

BRANDING

Let’s co-create your company’s culture, so your people have a sense of belonging and pride.

Our projects

Lucky
Projects

Luck doesn’t exist,
we design it.

About us

Our purpose

GuaZa is the rabbit’s foot, the four-leaf clover, the heads-up penny, and the stroke of good luck of two friends who never got bored of working together: Alvaro Guatemala (Gua) and Hugo Zambrana (Za). In 2005, they founded GuaZa, the non-agency specialized in branding to put more thought and luck into brands.

Strategic Team

This is the team that puts a deep and strategic mind into each brand project.

Creative Team

This is the team that takes the strategies and translates them into tangible messages so that they reach the target of each brand in an attractive way.

Achievements

  • Exhibition at Licensing Expo 2007 – New York
  • Featured in the book “Latin American Graphic Design” by TASCHEN Publishing – 2008
  • First place winners at Contempo 2008 – MARTE Museum San Salvador, El Salvador
  • First place winners at Contempo 2008 – MARTE Museum San Salvador, El Salvador
  • Selected for the BID exhibition 2010, 2012, 2014 – Madrid, Spain

Ana María Herrarte


"I believe GuaZa goes beyond; there is a lot of strategic thinking. It’s very difficult to define them— I recommend them for everything! They show great passion in everything they do. They are versatile and reliable. They have the ability to convey confidence and calm; I know they will work hard to deliver their best." 


★★★★★

Thomas Regalado


Fundemas

"Guaza’s support in reflecting on the essence of our brand has had a significant impact. They turn the process into a pleasant and enjoyable experience, delving into our identity to reflect it both in the services we offer and the projects we develop. Thanks to Guaza, we better understand our partners and target audience, which allows us to align firmly with their needs and our purpose of promoting the best version of El Salvador. Guaza is a partner that fills us with confidence and drives us to reach new levels of excellence."


★★★★★

Ricardo Augspurg


"We’ve had the opportunity to work closely with the professional team at GUAZA; their disruptive viewpoints and excellent judgment have added significant value to our commercial strategies. They have proven to be an allied provider, always seeking the forefront in their business proposals." 


★★★★★

FAQ’s

How long does a branding project take?

The time required for a branding project varies depending on its scope and specifications. We strive to do things thoroughly and well, so we take the necessary time for each project.

It’s crucial to understand key moments for our clients, such as launch dates and critical deadlines. Therefore, we always start with a conversation to understand your needs and align our process with your timeline. This ensures that the final result is of the highest quality and meets client expectations.

What makes GuaZa different from other branding agencies?

First and foremost, at GuaZa, we are a “No Agency.” While we respect traditional advertising agencies, we stand out with our unique, personal approach. We work closely with both our clients and their clients. This personalized approach allows us to deeply understand their needs and create authentic and effective branding solutions that genuinely resonate with the target audience.

What types of companies has GuaZa worked with?

We’ve had the privilege of working with a variety of companies, from startups and small businesses to large corporations in sectors like technology, food and beverage, real estate, and more. Each project has provided us with a unique opportunity to apply our expertise in transforming brands. Whether you’re an entrepreneur or an established company, we bring valuable insights to your branding journey.

What is the process of working with GuaZa?

At GuaZa, we don’t follow a rigid or set process. We recognize that each company is unique, so we adopt a Human-Centered Design philosophy. This flexible approach, which we call “guazing,” allows us to adapt to different needs and projects, whether it’s brand or product innovation, strategic brand planning, advertising campaigns, brand launches, or more specific projects. We adapt to you and your ideas and are always open to adjusting our process to align with your goals and needs.

How can I start working with GuaZa?

Getting started with GuaZa is simple. You can contact us through our website’s contact form or schedule a call via Calendly. We’re happy to arrange an initial meeting to discuss your needs and how we can help you achieve your branding goals, changing your brand’s fortune in the process.

What does branding with GuaZa include?

At GuaZa, branding goes beyond creating a logo and corporate credentials. Our comprehensive approach includes: 

– Website and Packaging:We design websites and packaging that reflect your brand’s essence and philosophy. 

– Brand Launch: We plan and execute impactful launches to make your market entry powerful. 

– In-Store Experience:We maximize opportunities to persuade consumers at the point of sale. 

– Culture and Belonging:We build organizational culture and a sense of belonging towards the brand, valuing both internal audiences and collaborators.  

Our goal is to ensure that every aspect of your brand resonates with your audience and strengthens its market presence. 

How do I know how much it will cost to invest in what I need?

We can conduct initial workshops to identify your business or personal brand’s needs and challenges. These workshops help us establish a strategic path, set priorities, and identify starting points to achieve your brand’s goals. We support you in making decisions based on your budget, ensuring optimal investment. Investing in this workshop will provide you with a clear understanding of what you’ll need. 

Do you have any issues working on projects when collaborating with another agency or in-house team?

No, we believe that two heads are better than one. We are happy to collaborate with other agencies or in-house teams. 

Do you work with international companies?

Yes, we work with international companies. In a globalized world, we use tools that allow us to work remotely, always maintaining the quality of our work and personalized attention.