AN IMAGE
THAT REFLECTS
GOOD VIBES
A BRAND full of good vibes!
Imagine working with a leading company in its industry that offers exciting and enriching challenges. That’s CASSA: a pioneer that allows you to explore fascinating topics and meet incredible people. It’s a client that pushes you to excel, which is why we were drawn to collaborate with them. Our collaboration with CASSA
has been a journey of corporate identity development and creativity, bringing us closer to our goal of innovation and sustainability. Here’s a glimpse of our work on this project:
CREATING THE
VISUAL IDENTITY
OF CASSA
Creation of the corporate visual identity (they already had the logo): Our collaboration with CASSA began when they told us they needed to develop, build, and unify a strong corporate identity, starting from the existing logo.
We delved into their world, understanding their role in the sugar industry, the challenges they face, and their dedication to continuous improvement and sustainability.
CREATION OF
CORPORATE
CHARACTER
The creation of Cañitas was a key point. It is a character that combines the seriousness of the industry with a friendly and approachable vibe.
It became an icon within the company and helped even those staff members less familiar with technical topics like ISO 9001 standards or food safety feel more at ease.
PURPOSE AND
ASPIRATION
Creation of purpose and aspiration: We worked very closely with the CASSA team to define their main objective as a brand and their goals. We spent hours in workshops with directors and various collaborators, which allowed us to truly understand their vision and values
And best of all, they helped us design creative strategies and key messages that resonated with their employees and different audiences.
