A BRAND REVALUATION CHALLENGE
In a corner of El Salvador, a hidden treasure awaited: Doreña coffee, a premium blend that, since 1953, represented the vision that Salvadorans deserved to enjoy high-quality coffee. Born from the belief that “Salvadorans also deserve high-quality coffee,” its name, a tribute to the homeland “salvaDOREÑA,” promised excellence.
When tasked with relaunching this iconic brand for a new generation, we embarked on a strategic reevaluation through interactive workshops to map out Doreña’s future together.
THE RELAUNCH OF DOREÑA
Together with the client, we meticulously planned every detail of Doreña’s launch, from the messaging and experience to the event logistics, with the goal of creating an unforgettable
movement that would resonate in the hearts of consumers. We wanted everyone to discover Doreña’s excellence and for each person to enjoy the coffee they deserve.
A SUCCESS STORY
This was just the beginning of an exciting journey, a journey toward a future where Doreña is not just coffee, but a blend of legacy, Salvadoran pride, and quality.
At GuaZa, we joyfully embrace working with bold individuals who believe in design and the power of creativity.
