CREATING THE IDENTITY OF HUMANA
In a world of impersonal brands, HUMANA stands out for its innovative and people-centered approach, reflected in its identity and visual design.
This new medical center in El Salvador, created by Calidad Inmobiliaria, is not just a building but a space dedicated to nurturing the overall health and well-being of everyone.
A BRAND THAT CONNECTS WITH PEOPLE AND HEALTH
From the naming, carefully selected to reflect HUMANA’s philosophy and values, to the design of the logo, every step was aligned with its mission to ensure the comprehensive well-being of individuals. The logo, featuring an “A” that evokes the human figure seeking balance, symbolizes this commitment to health and vitality.
It is not just a brand but a symbol of excellence and a guide towards a more humane future in healthcare. We are honored to contribute to this revolutionary project that improves people’s lives and brings us closer to a more humane future.
