A BRAND
THAT EVOLVES
Before the pandemic, our client in the fintech sector was already standing out with their app designed to simplify payments and collections. As digitalization accelerated, we collaborated to transform their approach, evolving from a digital wallet to a financial app accessible to new generations.
Through a collaborative process that included developing identity, defining the name and personality, and empathetic analysis of the buyer persona, we created NIU: a brand that celebrates the diversity of financial opportunities and contemporary lifestyles.
THE NIU LOGO AND NAMING
The NIU logo embodies the versatility of money and the simplicity of its application in daily life, offering users an easy, practical, and modern financial experience.
Tu dinero. Donde tú estés.
Abre una cuenta, pide una
tarjeta y haz tus compras: Todo
en línea, sin colas y en minutos.
Tu seguridad. Primero.
Protege tu app con tu huella, usa códigos de autenticación y recibe notificaciones de tus compras.
Paga. Compra. Disfruta.
Paga con códigos QR en más de mil comercios, en los que puedes usar tu tarjeta Niu o de cualquier banco.
LAUNCH AND
MAINTENANCE
CAMPAIGNS
The NIU app offers benefits that we communicate effectively to various audiences. From delivering debit cards to homes to the ease of money transfers, our strategy encourages users to take advantage of these benefits in everyday situations and promotes saving according to their financial needs.
We tailor our message for each segment and channel, highlighting tangible benefits that make users feel valued and empowered.
